What's New

• 
  Susan Sandeno joined the group Photographing Tips

  September 12, 2020
• 
  Norma Van Orman joined the group Photographing Tips

  August 26, 2019
• 
  Allen Green joined the group Photographing Tips

  March 6, 2018
• 
  Anna Margolis joined the group Photographing Tips

  November 21, 2017
• 
  Jan Arlene joined the group Photographing Tips

  January 30, 2016
• 
  Vivek Das joined the group Photographing Tips

  January 10, 2016
• 
  Trish White: On line Selling: tips from Carolyn Graham Edlund, Art business Insitute
  
  ...  moreOn line Selling: tips from Carolyn Graham Edlund, Art business Insitute
  
  
  
  
  
  
  
  
  CE: In the consulting work I do with artists, I see a number of mistakes being made over and over again. One of the important basics when designing jewelry is to put together a line which is really cohesive, with a signature look that is distinctive and memorable. Many times, artisans create "some of this and some of that" which means they don't really have a collection that clearly belongs together or has a real concept. If you place your work on a display, would it be obvious to anyone that the same artist made everything? Do the designs work together? Do you have enough pieces in your line to provide the "wow factor" when seeing the collection as a whole? 
  
  
  
  
  Another mistake that can really sink your business is not having excellent photos of your work. Jewelry needs to be photographed well to make an impact and stand out. I've seen so many poor photos, with inadequate lighting, shadows, glare or inappropriate backgrounds. Don't fool yourself into thinking that a cell phone photo is good enough. It's not. Your competition has outstanding photos which are professionally taken, and they are the ones getting into shows and making online sales. You work hard in the studio to make beautiful jewelry. Shouldn't your images do justice to your talent and hard work? When selling online, you don't have the chance to meet the customer and place your jewelry in their hand. Fantastic photos (and multiple views of each piece) are the best way to show your work to a prospective online buyer.  less

  January 9, 2016
• 
  David Bartek joined the group Photographing Tips

  October 22, 2015
• 
  Trish White posted a topic in the group Photographing Tips:

  May 7, 2015

  The Hidden Art: Six Things to Remember when Photographing Jewelry Rio Grande blog, Nov 5, 2012   If you’re a jeweler, metalsmith, or any kind of visual artist trying to sell your work, the piece itself can only be as appealing as the photog...
• 
  Trish White posted a topic in the group Photographing Tips:

  May 7, 2015

   At Last!! a DVD by Jim Lawson, photographer for Lapidary Journal on how to use your Smart Phone to photograph jewelry. I have used my iphone several times to photograph pieces that I posted to the site and I have been amazed how great they...

  • Jose Alegria Castell likes this.